Marketing Your Business in the Residential Building Industry

Join us for an online discussion to help builders market their businesses.

Who: The Olde Mill’s marketing resource team (see below for our panelists)

When: Friday, April 24, 2020, 1:00 – 2:00 p.m. C.S.T.

Where: RSVP via Zoom here and join the discussion on Facebook here.

Questions & topics will include:

  • What is the biggest challenge you and your clients face in marketing in the building industry?
  • How do you develop a marketing plan for your business?
  • What is the difference between traditional and digital marketing?
  • What tools and practices do you use to manage your marketing strategies?
  • How will messaging change as the economy comes back to life?
  • What are the best ways to track and produce good conversion rates?

Our panelists:

Richard Ourso, a pioneering entrepreneur, founded Ourso Designs in 2000. Building on decades of skilled woodworking and successful craftsmanship, Richard’s budding business quickly grew. At the start of 2013 Richard Ourso began the process of launching Ourso Designs’ sister company, The Olde Mill. While involved in the kitchen and bath industry, Richard started designing with solid wood beams but recognized the hassle of obtaining consistent and specific solid beams. After 20 years of dedicated research and hard work, Richard created the hollow box beam that is now handcrafted in-house and is responsible for the success of The Olde Mill.

Dan Zimanski is a proven executive, leadership and business coach that is passionate about helping people achieve both their personal and business goals.  He focuses on asking the right questions that lead people to think differently and inspire action that leads to incredible increases in revenue and profit for their businesses.

As a Creative Director & Brand Strategist, Drew McArdle determines the creative vision for brands by planning the layout and visuals for print and digital publications, products and advertising. He defines brand elements and tone as well as develops positioning recommendations, guidelines and marketing plans to unify a company and its products or services in order to create a cohesive brand and obtain greater market shares.

Hailing from Shreveport, Collin Richie’s lifelong pursuit of photography began with a school project using a disposable camera. He moved to Baton Rouge in 2001 to attend Louisiana State University, graduating with a Bachelor of Science degree in biology and later a Masters in Business Administration specializing in marketing. After founding a photography studio in Birmingham, Collin set up his own business in Baton Rouge in 2010, gaining a wide range of experience taking specialized photographs for a variety of industries ranging from chemical plants to restaurants. Collin is a regular contributor to Business Report, 225 and inRegister magazines. Collin and his team are available worldwide, specializing in commercial portraiture, food and drink, industrial, aerial and medical photography.

Ari Ross first experienced a love of storytelling working for his high school radio station before going on to study Mass Communication at Louisiana State University. With a focus in broadcast journalism, Ari was able to combine that love of storytelling with his affinity for technology and new media. Throughout his time at LSU, Ari worked for various student media serving as an announcer for the university’s radio station, a broadcast technician for its television broadcast station, a photographer for the student-run newspaper, and an editor for the school’s news website. Since his graduation, Ari has served as in-house Marketing Coordinator for Ourso Designs and The Olde Mill, using his knowledge of communication to facilitate effective branding and messaging of the two companies alongside the rest of the marketing resource team.