Year in Review

Year in Review: 2019

Start the countdown and chill the champagne because 2020 is just a few days away. As we look back at what we accomplished in 2019, we wanted to share a few with you. It was a year of new things for us, from a new website to fun new videos. This is our year in review.

New Website

Perhaps the biggest, boldest, and most stress-inducing endeavor we undertook this year was the launching of our new e-commerce website. We knew for a long time that we want to add an online marketplace. We took the opportunity to retool and redesign the whole site. Included were detailed product images to demonstrate our pieces’ beauty and functionality, as well as a full gallery of completed projects to give you an idea of how yours will look in your home.

We are always on the lookout for ways to enhance and expand, especially when it comes to our online presence. Please let us know how we could improve as we move into the new year.

New Brand

Honestly rolling out a new website felt so good we wanted to ride that feeling as long as possible. To follow up and improve our brand new website, we took it one step further with a brand new brand.

This time we partnered up with our friends at Branded Digital to make a logo that improved on previous designs. They helped us create a corporate identity that illustrates a modern twist on the timeless and recognizable tree rings. Since we strive to combine modern engineering with traditional aesthetics, we thought this was perfect.

New Places

We keep a map in our office of all the places we’ve shipped to. We can happily say we added more pins in 2019 than in any year before. Fun fact: our farthest shipments spread from Sacramento, CA in the west to Quincy, MA in the east. We wonder what new places we’ll see in 2020…

New Product

This year we launched a new product that has us pretty excited. We’re calling it the “Drawer Mantel” – secure your valuables inside the hidden storage compartment. This mantel is set on rollers and when unlocked pulls out to reveal a spacious drawer. Including a lock and 2 keys, this secret compartment gives the complete look of a solid wood beam.

New Trade Shows

Going to trade shows is one of our favorite ways to learn about new innovations, connect with other industry professionals, and spread the word about the awesome things we do. This year we had exhibitions at two new trade shows in Texas: the Houston Build Expo and the Sunbelt Builders Show.

There’s never been a show we wish we didn’t go to. Each one has us leaving satisfied with insights and ideas that couldn’t come from anywhere else. As for 2020, we’ve got our sights set on the International Builders Show in Las Vegas. It’s the biggest show of the year and we can’t wait for January 21st. If you’re there, be sure to stop by booth #SU4432 to see what we have in store.

New Videos

We had a few video projects throughout the year. Most were educational and informative, and some were just plain fun. Let’s take a look at some of the videos we’ve worked on this year.

This quick video we originally made for our sister company Ourso Designs shows one of the first steps in the beam design process: measuring!
This one falls under the category of “just plain fun”. From the Louisiana Home Builders Association’s PAC Fundraiser event at TopGolf.
We made this before and after slideshow for display at the Sunbelt Builders Show in August.
In our constant effort to improve our digital marketing, we decided to put together this short video explaining some of the advantages that our services offer.

Did we miss anything important? What are some of your memories of us in 2019? What could we add or change in 2020? Let us know your comments.